While it can be entertaining to see brands battle for food supremacy, the reality is that flavor brings people back time and again. In the past year, many people have come to appreciate that positive action can reap great rewards. Through The Popeyes Foundation, the brand has purchased “the cash equivalent of one million nuggets from fellow nugget brands (including their own), which will be donated to Second Harvest Food Bank of Greater New Orleans & Acadiana” Additionally, donations can be made via the foundation’s website and the company will match those online donations. Before anyone puts a different spin on the concept, the reality is that this message is meant to be positive one. Given that Popeyes is all about its Southern hospitality, this concept plays to the brand’s roots. Now, it’s time to say goodbye to the chicken wars and celebrate our new Nuggets, because we come in piece, 8 piece to be exact,” said Bruno Cardinali, Chief Marketing Officer, Popeyes As part of the Popeyes nuggets launch, it released this new campaign, we come in piece, 8 piece that is.īruno Cardinali, Chief Marketing Officer, Popeyes, “The launch of our Chicken Sandwich was incredible, and we’re humbled by the amount of love and positive reviews, but at the same time many claimed that it started the chicken wars. Popeyes believes that it is time to waive the white napkin. People have flavor preferences and that should be celebrated. From spicy flavors to the special sauces, the truth is that is all about the poultry.Īlthough the back and forth best talk has had people picking sides, the reality is that there doesn’t need to be a war. Even though the plant-based food trend might try to take over, the reality is that chicken has pecked its way to the top. From celebrities to the long lines to the jumping for joy at the first taste, that one chicken sandwich was a quick service restaurant game changer.Īfter that launch, the chicken sandwich conversation has continued to take center stage. Who doesn’t remember the launch of the now infamous Popeyes chicken sandwich. As Popeyes “comes in piece,” it might endear the brand to even more people. Although quick service restaurants are always looking for an edge or way to capture that savvy customer, this announcement changes the conversation in a meaningful way.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |